Why You Shouldn’t Be Worried About the Penguin Update

Peter Roesler, President - Web Marketing Pros

By Peter Roesler

President, Web Marketing Pros

google_penguinAccording to Matt Cutts, Google’s chief web spam fighter, the Penguin Update that is designed to fight the web spam is due for a major refresh this year. However, it is now being said that Penguin 2.0, the name given by Cutts, will be on its way in a few weeks’ time.

Naming it 2.0 had generated a great deal of confusion however in many users. This is because there have been clear updates 2 and 3 in the past, which would make this one its 4th. Cutts however, argues that these were such minor updates that one should view them as more of a 1.1 and 1.2 and urges us to call it 2.0. Why is this?

Cutts is saying that the reason is because, internally, it is such a big update that it should earn the name of Penguin 2.0.

He says that this newer, more updated Penguin will go deeper and have more of an impact than the original Penguin. They have been looking at native advertising that violates quality guidelines. If someone pays for coverage or pays for an ad then they shouldn’t flow page rank. They say nothing is wrong with this advertising, but it should be clear and conspicuous disclosure, so users realize that something is paid and not just organic or editorial.

They also want to go upstream to deny the value to link spammers. They have ideas that will make it less effective, thus bringing down its usage. They are working on a system that performs better link analysis to help this out. They also hope to detect hack sites more effectively and communicate better to webmasters.

If you are using high quality content for SEO, then this update should be no worry for you. SEO is always going to be important to your firm, bottom line. The ones that should worry are the ones that are the ones that hangout out on black hat forums and are trading different types of spamming packing tips, if this pertains to you then you’ll have an eventful time after this update.

Now, onto the Panda updates. They are trying to find additional signals to help refine the sites that are on the borderline and are in the gray zone. They hope to soften the effect on sites that have additional signals of quality, which should in turn help these sites more that were originally affected badly by the original Penguin.

Now mind you, this is just a rough snapshot of the things to come and things could change as new things are discovered, but Cutts says that he expects this to be an eventful summer that brings some really great changes along. He addressed 8 different areas, most of which are designed to boost search results for good sites and hurt spammers and black hats.

So, if you aren’t doing anything wrong and are producing high quality content, then this should just go into helping you even more in the long run!


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