Who Is Quitting Facebook?

Peter Roesler, President - Web Marketing Pros

By Peter Roesler

President, Web Marketing Pros

quiting-facebookIn the same realm as composting and riding a bike to work, swearing to quit Facebook is becoming a new, hip lifestyle pledge at many a cocktail party. But while a lot of people talk about dumping Facebook, few people actually do so. So, who are those brave souls who ditch the social media goliath?

According to research that was published this week at the University of Vienna, people who leave Facebook come from certain demographics and have certain types of temperament.

The survey studied 311 people who had left Facebook, as well as 322 people still on Facebook. It studied their personality traits and many factors to see what patterns emerged.

According to the survey, the people who dump Facebook , which has some new promotion guidelines. usually are not quite so different from others. They are worried about who is looking at their photos, are irritated by the endless Facebook interface changes, annoyed with many of the shallow interactions on the site, and generally fret about how many hours of time they waste per week on the site.

Here are some of the key attributes of the majority of people who quit Facebook:

Overall, privacy was the top reason that people left Facebook. Almost 50% left the site because they were concerned about how their personal information might be used. This is not surprising; Facebook has some new plants to let media giants use your posts that has some people seriously worried about privacy.

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