What Your Business Website Needs This Year

Peter Roesler, President - Web Marketing Pros

By Peter Roesler

President, Web Marketing Pros

Did you know it takes 300 milliseconds to blink? Unfortunately, it only takes approximately 50 milliseconds for someone to figure out if they like your website. 

Now is a good time to consider if your business website has everything needed for someone to decide this split-second assessment. 

Some improvements you can make to your website to help ensure it makes the good first impression you need for success can be found here. 

Footer and Navigation Bar

The navigation bar and footer are simple parts of your website. You know they are needed, but do you really give them a second thought once in place? If you are like most website owners, the answer is “no.”

Take some time to consider a logical order for your site’s navigation menu. Which pages on your site are the most important? Is it possible to group them together in a single dropdown menu option? Do you have pages that are so important that they need to be listed on the side or highlighted differently from the others? 

Don’t underestimate the importance of your site’s footer, too. Most people visiting a site expect to find specific information in the site’s footer. If you are searching for contact information on a website, most people don’t navigate to the contact page right away. Instead, they go to the bottom of the page and look for it in the footer. 

You need to ensure your footer includes your contact information, a second navigation menu, and if it isn’t overly cluttered, include an email subscription button. 

Mobile Responsiveness 

Having a mobile-friendly site is no longer an option. Most people search for information on their mobile devices. If you don’t have a mobile responsive website, you are losing out on a lot of potential traffic. 

Today, it is considered the industry standard for your website to accommodate mobile users. Many web designers actually build mobile versions now, before the desktop version. 

The Right Domain Name

If you aren’t familiar with internet-related technology, your domain name is the website’s address. 

Good domain names will have two important characteristics:

The shorter and easier to understand your domain name is, the better. 

Meta Descriptions and Titles for Each Page

You need meta descriptions and titles on each page to summarize the content you have included. This is the information that shows up when showing your website on search engines, such as Google.

People are going to decide if they want to visit your site based on the tags you include. Take time to create a compelling meta description and title for each webpage. 

Improve Your Business Website with These Tips

If you are ready to improve your business website, be sure to keep the tips and information here in mind. This will help you improve what you currently have and enjoy the additional traffic and engagement your site produces. Being informed is the best way to ensure your business website provides you with the results desired for your business.

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