What to Avoid with Modern Link Building Strategies?

Peter Roesler, President - Web Marketing Pros

By Peter Roesler

President, Web Marketing Pros

Link building is an effective way to build your business and brand and to rank better in Google search engines. However, if you do not conduct link building properly, serious issues may arise, which includes negative issues for your 

Some of the biggest mistakes you should avoid can be found here. Knowing what these mistakes are can help you avoid them. 

Spam Commenting on Forums or Blogs  

In the past, solely commenting on forums or blogs to build links was considered the “norm.” However, most forums and blows have minimal link value – if any. As a result, building links through this method will not do anything when it comes to building your site’s rank. 

This does not mean you should avoid commenting on forums or blogs. However, if you do this, make sure your intent is to provide valuable and useful content to people who may be your potential audience or community. 

Directory Submissions 

While directory submissions were once the go-to solution for SEOs, today it is a true nightmare. Directories will not provide the level of value that was originally believed. If you are continually adding new links to directories, you are also more likely to be seen as spamming. This creates automatic red flags to search engines. 

There are a few relevant directories that still exist. If you find one, be cautious about how you use it. 

Low-Quality Article Submissions and Guest Blogging 

If you create low-quality content just to send out to the masses as quickly as possible, it can be detrimental to your site ranking. Updates made by Google and other search engines have targeted and devalued this type of content. If what you produce does not offer any value to web users, it will not provide you value, either. It does not matter if the content appears on a blog, website, or anywhere else; low-quality content is never going to make it to the top of the search rankings. 

Infographic Links 

For many years, SEOs have tried to find ways to sneak in more links. A creative way this is done is by embedding the link into infographics. When people would copy the infographic because they liked the information shared, they were also copying the links. Widgets are also often used in this manner – no one likes them – including Google and other search engines. 

Paid Links 

One of the biggest mistakes you can make is trying to buy links. You should never pay for a link. This is considered an old tactic and now classified as “black hat.” While these tactics were common in the past, today, they are a sign of trouble and something you should avoid at all costs. If you are not sure if you are making some of the biggest backlink mistakes, it may be time to speak to the professionals. They can help ensure the desired results are achieved and that you are not penalized by search engines because of the wrong backlink strategies.


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