Having great content that is regularly updated is essential to get you a good Google rank and to get sales. But having a striking Website design that leads to visitors staying, clicking and converting is essential to having a successful online business. Read on to learn how to do this.
As you are thinking about your Website design, you need to think about what your visitors will respond to. What needs do they have and how can your site help to fix their problem?
The visual aspects that are utilized in Website design are the guideposts that lead your visitor to use certain areas of your site and the content that is there. This is NOT pretty design just for its own sake. If you want to make pretty pictures, be an artist, not a Website designer! A ‘pretty’ design doesn’t mean squat without a well-thought-out business strategy. Of course, a great business strategy without good design doesn’t work too great either….
You need to develop a palette of Web design that will attract your audience. You want to use colors, textures, images and fonts that will appeal to them. These are the key elements of a good design that provide the visual guideposts that will lead your visitors to the key content that you want them to read or act upon.
These key design guideposts then need to align with your content and business strategy. You first need to figure out what content and business goals are key, and then you use the aforementioned design elements to lay your message out in a way that makes your visitors act in an almost subconscious manner. You want your design to work so that they:
- Stay: Stay on your site and read more content. The design will speak to these people and will feel like they are on a site that is made for them. They feel that way because you thought about who they are and what they need. You then assembled visual data that talks to them in its design, color and lay out.
- Click: They will click because they have an urge to click. Why? Not magic. Your layout gives their eye direction and impels them to click. Colors attract their attention to key information, and they click.
- Convert: They convert because they think that your site understands their need and you have given them what they need to act. Your design and content seems to be designed for them. They feel this subconsciously, they feel comfortable, so they buy.
If you design your Website with a strong design that aligns with your business goals and your content, your site can’t miss.
