Right when marketers were just getting settled in to the idea of Web 2.0’s emphasis on consumer interaction, there’s another wave that they’ll have to learn to surf.
Web 3.0 is here. Or as technology geeks like to call it, “The Mobile Era.”
Mobile web interaction has gained speed much faster than any other technological revolution in world history. Smartphones, tablets and Wi-Fi are to blame (or credit) for the new era upon us.
Conquering Web 2.0 was only the beginning.
Businesses that currently enjoy a top spot in the social Web 2.0 world need to be strapping on their work boots again. Because social popularity holds no weight when it comes to mobile popularity.
Many websites that saw unprecedented success in the social arena are still lacking when it comes to pleasing mobile users.
A mobile user accesses the Internet from a mobile device, such as a smartphone or a tablet. Because of the screen size of mobile devices, businesses have to get creative with optimizing websites for mobile viewers’ greatest user experience.
How to please a mobile viewer
Web 2.0 not only focused on consumer interaction but on user-friendliness as well. Web 3.0 also adopts that principle. In order to please a mobile viewer, websites should
- make site navigation as simple as possible for mobile users.
- make information and entertainment accessible with the click of a button… or tap of the touch screen.
- make all graphics high-definition.
- make smart use of mobile device location information to further convenience mobile viewers.
Mobile users make up about 20% of Internet traffic.
Mobile users are a considerable segment of US web traffic, and they will only get larger as smartphones and tablets become more popular. Marketers need to be considering the best content delivery methods to create the optimum mobile viewing experience.
Keeping interaction and user-friendliness in mind from the social era – Web 2.0 – businesses can only increase traffic, mind share and customer loyalty by taking the necessary steps to meet the standards of the mobile era.