Types of Social Proof Your Website Needs

Peter Roesler, President - Web Marketing Pros

By Peter Roesler

President, Web Marketing Pros

Showing visitors to your website that your business is both trustworthy and respected. Over 72% of consumers claim they will not use a business until they have looked at the online reviews they have received. Making it easy for consumers to find verifiable proof of your company’s legitimacy is important.

This is why putting social proof on your website is crucial to its success. Social proof comes in a number of different forms. Including a variety of social proof types on your website can help you seal the deal with a visitor and increase your sales. Here are some of the types of social proof you should include on your website.

Customer Testimonials and Reviews

Properly laying out your website is more challenging than you think. Making sure your homepage is optimized for success is crucial. One of the first things visitors to your website should see are reviews and testimonials from current and former customers. This type of social proof will allow a visitor to your website to get a feel for how well your company has performed for others in the past.

Acquiring these testimonials and reviews can be difficult. Devising a strategy to motivate customers to produce this content is vital. In most cases, customers who are extremely satisfied with the products/services your business provides. Prominently displaying these testimonials and reviews allow you to tell your company’s story to the masses.

Proudly Display Influencer Endorsements

Drawing attention to the products/services your company offers is the only way to attract new customers. If at all possible, you need to get endorsements from influencers in your industry. Influencers with large social media followings are a great way to get more traffic to your website.

Before working with an influencer, be sure to do your homework. Finding out what type of businesses an influencer normally endorses can help you figure out whether or not they are the best fit for your needs. Once you do land the endorsement of a power influencer, be sure to tell consumers about it. Developing a snippet about this endorsement and putting it on your homepage is the best way to accomplish this task. When visitors to your website see information about this important endorsement, they will be more likely to invest in your products/services.

Inform Website Visitors About the Media Coverage Your Business Has Received

Being featured in the local newspaper or in a news story on television is a great way to spread the word about your business. Getting a link to this media coverage and putting it on your website is a wise move. Not only does this media coverage tell a visitor to your website more about the products/services being offered, it also shows them that you are getting noticed in your community.

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Are you looking for professional marketing help? If so, contact Web Marketing Pros to find out what we can do. Our team will work hard to help you accomplish your marketing goals.


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