Turn Your Site into a Lead Magnet with These Methods

Peter Roesler, President - Web Marketing Pros

By Peter Roesler

President, Web Marketing Pros


Lead generation is a huge challenge. Today, customers can mute virtually anything related to advertising. For example, the AdBlock extension alone boasts it has been downloaded more than 350 million times on both Safari and Chrome. There is an array of other services that block all types of unwanted messages, as well. 

If your lead generation efforts are limited to requesting visitors to type their email address in a form to become a subscriber, there isn’t any engagement. Chances are that this form won’t be successful when it comes to convincing someone to take any type of action. 

To overcome this, you must offer something valuable in exchange for your customers’ engagement, such as a discount, service, or free guide. 

Lead Magnets Defined

A lead magnet is a smart approach to lead generation. These are also often called “bribe-to-subscribe.” With a lead magnet you offer something valuable to someone for their information. The goal is to offer something that’s able to be received right away through email. If your effort is effective, visitors from your site will subscribe and you get more leads without annoying anyone. 

Types of Lead Magnets

Now that you know what lead magnets are, it’s time to learn how to use them for your site. 

Content “Bait”

This is any type of content that provides clear, immediate value for your audience. This includes things like:

You need to offer content that will solve a challenge your customer is facing. Once they have entered their information and clicked the button, they receive an email with your content attached. 


A widget is a built-in tool that is integrated with your website or your site’s landing pages. They offer your customers a unique brand experience. This is done by offering a customized service. They also allow you to collect personal information like phone numbers and email addresses. 

Another way widgets can be used to turn visitors into leads is with a callback widget. By putting the provided code on your site, you allow a potential customer to click on the widget icon, which contacts you and requests a response. With the right CTA and a pop-up window that isn’t annoying, you can encourage visitors to talk to you. 


Gamification is a smart and effective way to attract new leads. By using gaming principles, you can collect the essential information you need about potential clients. 

You could create an interactive quiz to encourage users to leave their email addresses, and you can use collected data for an array of reasons, such as to customize an email series that is built on the answers provided in the quiz. 

Tease and entertain your prospects with a simple, short quiz and then deliver the results through email. This is a highly effective way to generate new leads. 

Are You Ready to Create Lead Magnets?

As you can see, there are several ways you can turn your website into lead magnets. If you need help, contact the professionals.

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