Top Tips to Improve eCommerce Site Search

Peter Roesler, President - Web Marketing Pros

By Peter Roesler

President, Web Marketing Pros

Today, a good digital experience is crucial. This is a factor that is more important than it ever was before. If you are a retailer, you need to ensure your on-site search experience is as easy, effective, and seamless as possible. The user experience (UX) has a massive impact on making sure people who visit your site are united with the products they are searching for.

Are you looking for ways to improve UX for your eCommerce site? If so, use the ones found here.

Top Tips to Improve eCommerce Site Search

Make the Search Box Easy to Find

The location of a search box on your page may influence the user’s decision to use it and find the products you offer. This means site search is crucial to your site, and you need to make sure shoppers use it. Where the search box is located will impact this.

Some websites intentionally or even unintentionally sideline their search bar in the site design, crowding it or absorbing it into the background. All these design elements make it very difficult to find and use.

Maintain Consistent Search Box Placement

Even though this may seem like a basic and simple tip that most eCommerce sites have already mastered, it is one to keep in mind. When designing your pages, be sure the search box is found in the same place from one page to the next. This will ensure your customers can find it easily.

Find Out What Works

Like with any project, the first thing you need to do is fully understand what works and what is not. Knowing how your search facility is being used, the revenue it has driven, and the comparative conversion rates against the users who are not using search is an excellent place to begin. When you have these metrics, you can understand if your search bar is working, and if you need to invest in improving the results.

A good place to begin is in Google analytics. This offers data on users who are using search and the users who have not.

Use Auto-Suggest

Auto-suggest or auto-complete (as it is often called) has become much more common in the past few years. In fact, only about 82% of existing online stores are using this feature. But it is a good feature to offer. This helps to reduce the total amount of time it takes a user to get the desired results. There are several mainstream platforms and extensions that allow you to use auto-suggest, and most third-party site search solutions will support it.

Get Help with eCommerce Site Search Solutions

When it comes to the search solutions on your eCommerce page, there are several factors to consider. However, keeping UX top of mind at all times is essential. If you are unsure how to handle this on your own, now is the time to enlist the help of the pros. They will ensure you create the site search experience your consumers want and deserve.

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