There’s no question that 2020 was full of surprises. For many businesses, it was also fraught with challenges and finding new ways to do business as usual. Now, more than ever before, products and services are being offered online or working in a hybrid setting. With all this in mind, it is important to learn how things are expected to go as 2021 gets closer.
Social Media Will be More Important Than Ever Before
Businesses and organizations should be prepared to dedicate even more of their resources to social media marketing as 2021 approaches. During the second quarter of 2020, social media accounted for 24% of marketing budgets for the companies in the U.S. This represents a 13% increase from winter 2019.
This is a trend that is predicted to continue into 2021. The pandemic has resulted in more people spending more time online, including how they research brands and products and find companies to buy from.
This consumer shift creates all-new opportunities for marketers who want to increase their reach, find new audiences, and re-engage with their past customers. By spending just a few hundred dollars, quality social media marketers can create a content plan, post regularly, attract new business, and more. If you have been waiting to implement social media services, now is the time to do so.
Growing Importance of Local SEO and Google Listings
If you own a small business, one of the most important things you can do is make sure your local listings have been verified and stay current on different search platforms. This is because when it comes to business to consumer companies, most customers come from a local level. Your Google My Business listing offers invaluable information regarding your hours, location, services, and more. If you aren’t taking advantage of this, now is the time to do so.
Be sure you have designated the geographic area you work in within the local listings you create. This is going to help your business appear in the “near me” searches.
Improved Communication for Availability
The main reason that customers are switching their brand loyalty and allegiance is because of the availability of services and products. There are a few ways you can meet this new challenge. The most obvious is to increase the total days of inventory you have on hand for your products or the availability of appointment times for your services. Try to get a bit creative if necessary. The key is to communicate your availability with your customers – this is going to ensure they stick around rather than jumping ship and going to the competition.
Is Your Digital Marketing Strategy Ready for 2021?
If you have not taken the time to prepare for 2021, now is the time to do so. With the information here, you can feel confident that your strategy and efforts will meet the needs of modern customers. If necessary, reach out to the professionals for help with this process.