If you have a website, the concept of long-tail keywords isn’t a new one.
You know how challenging it can be to rank for competitive keyword phrases when you have a new website. Because of this, you must target less competitive, more specific long-tail keywords.
The question is, how do you find the right long-tail keywords to target? Keep reading for some helpful tips to ensure you find and use the best long-tail keywords for your product, service, or brand.
Use Google Suggest
Google Suggestions is a quality source of ideas for different long-tail keywords to use. Using this tool is simple. You just type in your main keyword to the search box and then wait to see what Google suggests.
If something appears in Google Suggestions, you can feel confident it is a phrase people are actively searching for. The suggestions can help you focus on keywords that inspire you to create quality content.
Use Related Searches by Google
Related Searches by Google use the same principle that Google Suggestions does. These appear when you type your query; however, the suggested searches show up at the base of the SERP, under the initial page of organic results.
You may see more suggestions here, and they are probably going to be more personalized.
Use Different Research Tools to Find Keywords
If you only use a single keyword tool each time you conduct keyword research, you will be selling yourself short and likely missing out on many variations of long-tail keywords.
One option is the Google Keyword Tool. This is a basic tool and a good starting point. However, if you want to find even more quality long-tail keyword options, try others as well. For example, you can use Google Trends or social media tools. The more keyword tools you consult, the more variations of long-tail keywords you will find.
Your analytics will let you know many (in some cases all) of the different keyword phrases that will help visitors find your website. If you sort through these different keyword referrers, you can find different long-tail queries that help drive traffic to your site.
The keywords may be relevant to your business or brand but not targeted by any pages on your site. Now is the time to use them to improve your content and ability to find searchers online.
Websites such as eHow are fueled by keyword research. Most of this research focuses on the use of long-tail keywords. You can browse through related topics to what your page offers to find viable long-tail keywords to use. Here, you have the hard work done for you.
As you can see, finding long-tail keywords may be challenging; however, it’s not impossible. Be sure to keep the tips and information here in mind, which will help ensure you reach as many searchers as possible. Being informed and knowing where and how to find long-tail keywords is a must to ensure website success.