More than one-half of Facebook’s total audience accesses the social network from a mobile phone on a regular basis. With a reported 800 million users, it’s plain to see that mobile users deserve just as much consideration as desktop users.
Don’t be one of the companies that lose out on the opportunity to connect with such a large market because their posts only consider desktop users.
True enough, Facebook is the crowned king of social networks.
Yet, there are a few things Facebook stands to learn from other social media sites about how to engage with its mobile users.
Pinterest promotes pictures
Pinterest advises to post photos, and post them often. Pinterest currently owns the title as the Facebook of picture sharing. The old adage saying, “A picture is worth a thousand words,” is especially true in this case. Mobile users aren’t as interested in reading long, textual posts. Pictures are an excellent way to get a message across while also receiving more shares.
And pictures stand out more in mobile view. They’re sure to catch the eye amongst written status updates and Facebook wall posts.
Twitter favors the concise
Twitter is the social network that taught the world just how creative people can be with only 140 characters. While Facebook posts allow much more space to express one’s self, try to keep them at or fewer than 160 characters.
The character limit allows room for a complete thought to be expressed or a full link to be shared. Often, mobile users won’t click the “See more” link if a Facebook post is longer, so 160 characters is a good benchmark to be sure that mobile users get to see the whole message.
YouTube suggests video interaction
YouTube is the behemoth online video library that also happens to be the second most used search engine in the world. Certainly videos give marketers an advantage when it comes to engaging with audiences.
Mobile users are no exception. Sharing videos in a Facebook post gets attention quickly, especially if the video has an unusual or interesting headline.
By combining a little wisdom from other successful social media sites, companies can engage Facebook mobile users as well as desktop users, while also boosting their own chances of gaining more social media shares.