Tips for Using Local SEO to Increase Your Lead Generation

Peter Roesler, President - Web Marketing Pros

By Peter Roesler

President, Web Marketing Pros

If you own a business and want to improve your site’s SEO, the goal is to get your site in front of more people. The more people who see what you offer, the more likely you are to generate more sales. This makes lead generation and search engine optimization closely related. Unfortunately, this is also when things become slightly confusing. 

Now is the time to learn more about how the right local SEO tactics can increase and improve your lead generation. 

Create a Profile on Google My Business 

Creating a presence on Google My Business is an effective way to tell Google more about your business at no cost to you. When you create your BMB profile, you make sure that Google has accurate information about your business. Also, this information is coming straight from you. Doing this is going to help minimize the likelihood of misinformation. 

Add Local Information to Your Website

Be sure that your business’s name, address, and phone number (the NAP information) are easy to find and access on your site. You also need to make sure it is accurate. Another step to take is to display your working hours, maps to your location, and any other information someone may find interesting when searching for you or what you offer. This is going to help ensure people know where to go to find you. 

Increase Local Citations

Making sure your store shows up on online business directories is a smart way to find and attract new customers. Doing this also lets Google know what your business is about and what you offer. Some top directories to consider (considering on what your business offers) include Yelp and TripAdvisor. If you are a restaurant owner, you want to ensure your business is found on these sites. Generating positive reviews on these sites is beneficial, as well. 

Create and Publish High-Quality Content 

It is smart to create content that is high quality and specific to your local area. This can offer significant growth for your business and reputation. Also, consider asking some of the most common questions that people in the area ask when searching for something you offer. This is a good way to begin establishing your business as a local authority. It is also one of the most effective lead generation tactics you can implement for your business and site. 

Getting Lead Generation Results with Local SEO Tactics 

Now you should have a better understanding of the way that local SEO can improve your lead generation efforts. SEO, in general terms, is one of the best tactics you can implement for lead generation. With the right local SEO tactics, you can improve your efforts even more. This is going to help get your business better known in the community, as well. 

In some cases, working with a professional service provider to improve local SEO efforts is a good idea, too. Keep this in mind to help ensure that you have the best chance of being found.

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