Are you ready to reduce how much you are spending on digital marketing and increase your results? If so, you should work to generate more clicks from your existing content. Put simply; you focus on growing your overall click-through rates (CTRs).
The CTR refers to the number of clicks received divided by the number of people who can see organic search results. It is also referred to as impressions. For example, if a total of 10 people look at organic search results and five clicks on the Wikipedia result, this result has 50% of the organic CTR.
Why You Should Focus on Increasing Your CTR
If people are consistently clicking on your title more than the other titles in SERPs, Google will push the page higher in the organic search results. This is good news because when you move your site up a single spot in SERPs, it can increase CTRs by approximately 30.8%.
Also, increasing your CTR will help you allocate your marketing dollars more efficiently because you can generate more sales with the resources you currently have.
If people don’t find the headline interesting enough to click, it doesn’t matter if you have quality content because no one will get to see it if you can’t convince anyone to click. However, the best part about this is that there is no cost associated with increasing your total clicks, unlike social media ads or paid ads.
Now that you know What CTRs are and why they are important, it is good to learn how to do this.
Add the Year in Your Title Tag
A great way to increase your CTR automatically is by updating your title tag. It should include the current year. Some studies have shown that title tags that include the current year receive an increased CTR of 50% to 150%.
The main caveat of adding the year or a month to the title tag is that you have to update the title tag and the content to ensure it matches current trends.
The Need for Quality Copywriting Abilities
Quality copywriting can have a significant impact on your total conversions. It’s estimated that five times the number of people will read the headline than the body of the copy.
The art of copywriting studies psychology to fully understand why people click and the right way to optimize content to make sure things “click.” If you want to dive a bit deeper and improve your copywriting skills, consider the following:
- Add emotion to the copy
- Use power words
- Ask questions
Make the Most of Your Click-Through Rates
When it comes to your business’s CTR, there are more than a few factors to consider and keep in mind. While this is true, the benefits that doing this offers is significant. Now is the time to take action. If you need help, be sure to work with the pros. They can help ensure that you get the desired results and that your CTRs are as high as you desire for your business.