Brand awareness is a term that refers to how familiar consumers are with your business, products, or services. It is an umbrella term that includes brand recognition, which means how well people recognize your brand name or logo and their associations with your business.
Your brand reputation has a direct impact on your sales and overall organizational success. Keep in mind that your organization’s marketing doesn’t have to be a huge challenge. It can remain focused on simple techniques that help to increase awareness and retention.
Research has shown that growing your business or brand’s share of voice can increase your market share. This means that your brand, which may begin controlling more of the conversation in the industry online, will start to see additional brand control and awareness over more of the market.
Why Is Increasing Brand Awareness So Important?
With this type of organization marketing, you can build your business and increase your revenue. Consumers’ relationships with your brand also increase purchases and loyalty. It’s estimated that about 89% of consumers will purchase from a brand they have followed on social media.
Building brand loyalty and awareness is an important step in increasing your revenue too. Trying to find new customers will cost around five times more than selling again to a current customer. Just achieving a five percent increase in customer retention can increase revenue by 25 to 95%.
Effective Ways to Increase Brand Awareness
If you want to increase your brand awareness, you have a few options.
Content
Increasing brand awareness and building your brand can be achieved by developing a data-driven content calendar. You must regularly publish high-quality content that addresses users’ needs, and that makes your business seem trustworthy.
Social Media
In 2020, it was estimated that about 80% of people in the United States had a minimum of one social media profile. The popularity of these platforms made them a great way to connect with people, communicate, and exchange ideas.
You can use social media to build relationships and to increase awareness with your target customer. Also, by being present on social media, you give your customers a way to connect with your brand.
Thought Leadership
Thought leadership will establish you as a leader in your industry and increase overall brand recognition. If you can demonstrate your authority in your space, you are seen as a trusted professional and someone to resolve customer pain points. As you work to increase brand awareness via thought leadership, you also get to interact with your customers on various platforms. This is going to help you build a strong relationship and maintain it.
Increasing Brand Awareness
As you can see, there are more than a few ways to increase brand awareness and build relationships with your target audience. Be sure to keep the tips and information here in mind, which will help you achieve the desired results and ensure that your efforts are successful.