The Top Traits of a Well-Designed Website

Peter Roesler, President - Web Marketing Pros

By Peter Roesler

President, Web Marketing Pros

The goal of your business’s website is to do more than just look nice. It should also help visitors reach your site and convert them from just visitors to actual, paying customers. A design that does this is known as “design for conversion.” If you want to ensure your site succeeds online, be sure to implement the elements found here. 

Organized, Thorough Sitemap

Make sure you don’t have any unneeded pages. The site map also helps ensure bots from search engines crawl each page. When this happens, your website moves to the top of SERPs faster. 

Business Information on Each Page

When someone visits your website, they shouldn’t have to search for a way to contact you. Today, having a footer on each page is considered standard. This will provide visitors with a quick reference point and help with local SEO. 

Intuitive Navigation

The faster a visitor can find a link, product, or article on your site, the higher your conversion rate will be. Having a search box is also recommended. 

Responsive Web Design

Today, most people go online via their mobile devices. A responsive site ensures your information is displayed properly for different screen sizes. It also ensures that everyone visiting your page sees a well-presented and informative page. If responsive designs aren’t possible, then a mobile version will be fine. 

Compelling Call to Action

It’s a good idea to use a large and compelling call to action or contact form. Doing this will tell your visitors what they should do next. Be sure to use a bold font and contrasting color to make sure your CTAs are noticed. 

Create a Blog

While this isn’t a design item, having a good blog is a great way to future-proof your site and improve SEO results. It also helps ensure that you can rank for several long-tail keyword phrases. The blog on your website will also help you keep your brand in the minds of your clients. 

Use an Appealing Color Scheme

Style is subjective, and you can’t please everyone all the time. However, choosing a professional color scheme can go far when it comes to establishing your brand, creating a visual identity, and ensuring continuity between your online and physical properties. 

Valuable and Diverse Types of Content

You want to ensure you offer people visiting your site all types of content. This should include text, videos, images, and anything else that makes sense. Be sure the videos and images you add are high quality and that they enhance what you offer. Avoid adding too many images and videos, though, as this will slow down your site’s load time. 

Creating an Effective and Converting Website

As you can see, there are more than a few traits to consider when it comes to creating a quality website. Keep the tips and information above in mind, which will help you do this. Being informed and doing this will pay off in the long run.

Share This Article