The Biggest Benefits Offered by Facebook Giveaway Campaigns

Peter Roesler, President - Web Marketing Pros

By Peter Roesler

President, Web Marketing Pros

Are you looking for ways to enhance and grow your social presence? If so, creating a Facebook giveaway campaign is one of the best options out there. With this, you can boost brand awareness, interact with your customers, drive more traffic to your site, and generate more leads that have the potential to turn into sales.

Regardless of your business size or the size of your giveaway, consumers will love getting something (or the possibility of getting something) for free. As a result, they are more willing to give you their personal information. With the right goals in place, a giveaway can be extremely successful and provide an array of benefits. Keep reading to learn more.

Grow Your Existing Network

When you promote a giveaway campaign via Facebook, it is a fast and effective way to build your social media following. This is especially the case if the giveaway requires that your customers like your page to get an entry. Those who enter will be linked to your page and then subscribed to upcoming updates – at least until you announce the winner.

Generate More Leads

A giveaway allows you to acquire valuable information from your customers. In the long run, these may be the most viable leads that turn into eventual sales and, eventually, new life-long customers. You now have access to helpful information about possible customers you can use and leverage in future marketing strategies.

Create an Email List or Audience

The information you receive from interested individuals will be a pre-segmented audience you can begin to target. This is especially true if they are interested in your product, instead of some prize. You can add the emails you collect to your email marketing efforts and help ensure your audience remains informed about the services and products you offer, which could help grow your audience significantly.

Also, being able to target these leads will not stop there. You can also build a lookalike audience based on the emails you have received. This is going to help you extend this audience even more.

Save Money and Time

A giveaway is both straightforward and simple. They do not take much time to plan or to implement. Along with getting them going quickly, they are also affordable.

The results you generate usually involve significant engagement in a very short amount of time. That’s because you have a deadline for individuals to enter your contest, which creates a sense of urgency. This will also help contribute to a much lower cost overall, along with a lower cost per lead for the high level of traction you expect to generate.

Are You Ready to Create a Facebook Giveaway?

As you can see from the information here, a Facebook giveaway offers several benefits to your business. Keep the tips and information here in mind to see why this may be something you should invest in for your business. In most cases, these efforts are going to pay off and give you the results desired. You can even hire the professionals for help with this.

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