The Benefits of Putting Your Audience First with Inbound Content Marketing

Peter Roesler, President - Web Marketing Pros

By Peter Roesler

President, Web Marketing Pros

Inbound marketing helps companies engage with customers on a more personal level. It offers solutions and answers in a helpful, informative, and, depending on the brand, humorous style. When done correctly, inbound marketing helps brands build a highly engaged and loyal audience. 

Do you want to know what the key to inbound marketing is? It’s simple – content. 

Today, over 90% of content marketers are putting their audience’s informational needs ahead of their business’s promotions and messages. 

Some of the benefits of focusing on a strong content strategy for your business can be found here. 

Build Trust with Quality Content 

For years, the goal of content marketers was to focus on Google algorithms to create content that is found by the audience to help ensure they take the desired steps to engage with the company. 

However, now content marketers are directing their focus on the needs of the audience. This is helping businesses develop a bond with their audience, which helps to build a meaningful relationship. With these efforts in place, customers view the business as a credible and trusted source for information. 

Conversations Aren’t a Huge Priority 

Less than 50% of content marketers talked to in recent studies research their audience by speaking with customers. In fact, just 42% of content marketers have regular conversations with their customers as a part of the audience research process. 

Instead, business owners are looking for feedback from their sales and using website analytics to learn more about their audience. Up to 65% are using keyword research. 

Educational Content and Email Campaigns are King

Countless marketers have used content marketing to help nurture leads, audiences, and subscribers in the past 12 months. The top methods used for doing this were educational content and email

Investments into the Creation of Content is Growing

Content is still king. Content marketers have now realized that content creation requires more of an investment than ever before. In fact, content creation is the top area of marketing, where marketers are increasing their spending. 

There Is a Tangible Growth in Video Content 

The use of video content is something that is growing significantly compared to just a few months ago. With content like webinars and videos growing in importance for reaching any audience, content marketers are taking advantage of this. 

While there is a significant increase in the presence of video, text content is still keeping up. Most content marketers have increased the text-based content that is being created because it is still so relevant and important. 

Creating an Audience First Mindset with Your Content Creation Efforts

When it comes to content creation, there are several factors to keep in mind. If you want to ensure your methods reach your audience, now is the time to review the information here. To improve content marketing efforts, consider reaching out to the pros, who can help you with this goal. Being informed is the best way to know what works.


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