Successful Facebook Marketing Targets the Popular and the Highly Qualified

Peter Roesler, President - Web Marketing Pros

By Peter Roesler

President, Web Marketing Pros

Facebook is still the biggest name in social media. Day in and day out, social media managers and one-man marketing teams spend time trying to figure out the best way to create a buzz about their company using this social networking giant.

Unfortunately, much of their effort goes to waste. Between the over a three quarters of a billion users Facebook boasts and its changing targeted ads platform, there seems to be a never-ending task list for promoting your business.

But in order to shave all the excess and narrowly focus efforts on strategies that actually work, companies should forget trying to get their message in front of their whole audience on Facebook.

It’s counterintuitive – yet, it is also impossible.

There’s just no way that you can reach every single one of the people you’ve targeted on Facebook.

Instead, focus of reaching the influential users and the most qualified users.

Here’s what influential users mean to your Facebook marketing efforts:

Targeting content marketing efforts at influential Facebook users in your market is a step toward gaining more visibility in less time.

If you can get influential users – those with a highly active and engaged list of followers – to take notice of your company Page and “Like” it, there’s a substantial chance that they’ll share your Facebook posts with their active audience once your posts show up on their news feeds.

This article explains social media influence and more about tapping into such a profitable resource.

Here’s what highly qualified users mean to your Facebook marketing efforts:

Highly qualified users don’t need much convincing to see that your company provides the solutions they need to solve a problem or fulfill a desire.

Off Facebook, you’d call them hot prospects or qualified leads. Some may already be your customers.

The value that these individuals bring to the table is in the form of discipleship.
Once highly qualified users find your Company Page and choose to allow your posts onto their Facebook timelines, the Company Page starts to enjoy more shares, likes and comments.

The benefit of highly qualified users is the virtual word of mouth. And WOM is without a doubt the best form of advertising a business can have.

Avoid trying to build the largest audience just for the sake of having a large audience.

At the end of the day, a large audience could be full of inactive users and those who really don’t care much for the products/services you’re pushing.

Focus on building an audience of influential and highly qualified users to begin seeing improved ROI from resources expended on Facebook.


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