If you are having trouble producing high-quality blog content on a consistent basis, it might be time to seek out the help of the team at Web Marketing Pros. Around 77% of Internet users report reading blogs on a regular basis. Multiple studies show that adding blogs to your website can increase the flow of traffic by over 400 percent. When developing blog content, you need to consider quality instead of quantity. Having tons of blogs on your website that offer no real value to the reader can actually work against you.
If you want to figure out whether or not if your content is actually connecting with your core demographic, there are a few factors you need to consider. Here are some of the signs you will notice if you are putting out content that is engaging.
Your Blog Posts Are Getting Tons of Comments
When trying to assess how engaging your blog content is, the first place you need to look is the comment section. Great blogs will inspire the reader to leave comments or to start healthy discussions about the topic being covered. If you want to motivate readers of your blog to start a discussion, finish up this content with a question. This is a great way to show your audience that you are truly interested in what they have to say.
Once you start to notice an uptick of comments on your blogs, don’t be afraid to jump in and respond. Doing this can help you show consumers that your business is passionate about connecting with them and turning them into paying customers. Even if the comments on a particular blog aren’t complimentary of your business, you should respond to them in an attempt to fix the problems the individual that commented has.
People Are Spending More Time On Your Website
One of the main reasons why business owners invest in the development of new blogs is because they drive traffic to their websites. If this blog content is optimized for search engines, then it will show up when people search for related topics on Google. Monitoring the flow of traffic to your website is a great way to figure out how engaging your blog content is.
Google Analytics can provide you with information regarding how long a website visitor spends on a particular page and how many pages they visit per session. If both of these metrics are high, then consumers are finding your blogs interesting enough to read them in their entirety. Effective calls-to-action at the end of our blogs can help you convert these readers into customers.
Readers Are Sharing Your Blog Content on Social Media
Another sign that your blog content is connecting with consumers is the fact that this content is being shared on popular social media platforms. When readers share your blog content, the number of people that are exposed to it increases substantially. Making it easy for readers to share blog content is only possible with well-placed social sharing buttons.