SEO Terms – Visibility

Peter Roesler, President - Web Marketing Pros

By Peter Roesler

President, Web Marketing Pros

The degree to which your website is easily found on the World Wide Web is known as Visibility. Search Engine Optimization is primarily concerned with increasing websites’ visibility using natural methods (unpaid, non-advertising). Search Engine Marketing helps increase a website’s visibility through paid online advertisements such as banner ads, pay per click advertising, bridge ads, email newsletters, and other online marketing techniques.


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