A Vertical Search is a search feature that is focused on a particular type of information, field, or file format. Sites with business listings (e.g. Business.com) or sites that allow you to search through certain file formats (e.g. YouTube.com or Google Images) are examples of Vertical Search . Having your site or business searchable in a Vertical Search is an effective way to reach your target audience or users who may be bypassing traditional media sources.