SEO Terms – Traffic

Peter Roesler, President - Web Marketing Pros

By Peter Roesler

President, Web Marketing Pros

The website visitors coming to your website are known as web traffic, or simply Traffic. The amount of web traffic your website receives is important since traffic is nearly synonymous with website popularity, which is used by Google and other search engines in determining raking order of search results on Search Engine Results Pages (SERPs). You can find out information about your website’s traffic by looking at the server log file, or having your web administrator calculate this for your website. You can also go to website traffic calculators online, although the validity of some web traffic calculators is somewhat dubitable.

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