SEO Terms – Stop Character

Peter Roesler, President - Web Marketing Pros

By Peter Roesler

President, Web Marketing Pros

seo-keyA Stop Character is a character, such as an ampersand (&) or equal sign (=), that if it’s in a URL tells a search engine that a page is dynamic. Because of potential indexing errors that can result from URLs with Stop Characters, search engines don’t index these pages as thoroughly. Eliminating Stop Characters from URLS can help ensure that the entire site is indexed.

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