SEO Terms – Search Engine Optimization (SEO)

Peter Roesler, President - Web Marketing Pros

By Peter Roesler

President, Web Marketing Pros

As a critical online marketing technique, Search engine optimization (or simply SEO) helps your website gain more Internet visibility (and hence more traffic) and improves your site’s web presence. SEO deals with natural, unpaid, algorithmic methods of attracting more attention online. Contrast this with SEM, which deals with improving your website’s visibility through paid ads (such as Google AdWords), paid placement (sponsored listings), and other marketing methods.


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