SEO Terms – Reputation Management

Peter Roesler, President - Web Marketing Pros

By Peter Roesler

President, Web Marketing Pros

reputation_managementFor SEO purposes, Reputation Management is the process of monitoring the reputation of a brand online by addressing the effects of negative content and ensuring that authoritative content from the brand ranks high on SERP. Search engines have no problem with Reputation Management, per se. But they will punish sites practicing black hat SEO. In 2011 Google launched a tool to help users manage their online activity and to assist in removing certain kinds of unwanted content.


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