SEO Terms – Referrer String

Peter Roesler, President - Web Marketing Pros

By Peter Roesler

President, Web Marketing Pros

The referrer string in an HTTP header field identifies the previous item on the internet that led the visitor to their current location. In practical terms, referrer strings allow a website to tell where its traffic is coming from by showing what sites, links, etc. brought visitors to their site or what content was most likely to lead to certain kinds of actions (e.g. determining the page users visited before the clicked on a link to buy a product).


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