SEO Terms – Negative Keywords

Peter Roesler, President - Web Marketing Pros

By Peter Roesler

President, Web Marketing Pros

keywordsNegative Keywords are used in internet marketing and advertising campaigns to better target where an ad will appear on websites. By using Negative Keywords, an advertiser can avoid their advertisement showing on sites that don’t offer their products or reduce costs by excluding keywords that don’t produce returns.


Share This Article

Top

Contact Us