SEO Terms – Link Sculpting

Peter Roesler, President - Web Marketing Pros

By Peter Roesler

President, Web Marketing Pros

Link Sculpting refers to the process of constructing links in a way that improves SEO. This can include using keywords in links instead of generic terms like “Next Page” or using “nofollow” tag on the navigational links on a site so that search engines can focus on the content of other links on the site.

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