SEO Terms – Link Rot

Peter Roesler, President - Web Marketing Pros

By Peter Roesler

President, Web Marketing Pros

google-disavow-links-toolLink Rot is a measurement of the percentage of a website’s links that are broken. Broken Links are a part of the internet, but if a website has a high percentage of broken links, search engines rank that site and related pages lower because it a high number of broken links indicates outdated content and generate poorer user experiences.

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