SEO Terms – Link Reputation

Peter Roesler, President - Web Marketing Pros

By Peter Roesler

President, Web Marketing Pros

internal_linkingLink Reputation is a metric used by search engine algorithms to determine search engine page results. Link Reputation measures the link equity (i.e. how strong a site is based on inbound link popularity and authority of sites providing links) and the keywords that can be found in the anchor text for the link.


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