SEO Terms – Link Bait

Peter Roesler, President - Web Marketing Pros

By Peter Roesler

President, Web Marketing Pros

Link bait is any content or feature, within a website, designed specifically to gain attention or encourage others to link to the website.  It includes anything “interesting enough to catch people’s attention.” Link bait creation falls under the task of link building, and aims to increase the quantity of high-quality, relevant links to a website.

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