SEO Terms – Lead Generation

Peter Roesler, President - Web Marketing Pros

By Peter Roesler

President, Web Marketing Pros

inbound-marketingA Lead Generation site is a website that generates interest in a product of service offered by a company, but the viewer cannot make purchases on the website. Lead Generation sites normally have contact forms where users can request contact from the company to learn more about the product. Instead of measuring sales, Lead Generation sites measures the amount of contact from potential customers as a key performance indicator.

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