Computer users find your website or discover your content by typing in keywords on a search engine. The search engine then accesses a list of indexed web pages that contain that keyword. Most search engines won’t include you on a search engine result page for a keyword you haven’t used on that page, even if it’s a related word to other keywords on your web page or if you’ve included it in the list of keywords in the HTML Keyword Metatag. Unfortunately, most search engines ignore the Keyword Metatag, so including a popular keyword there isn’t likely to help much as far as SEO is concerned.
