SEO Terms – Keyword Cannibalization

Peter Roesler, President - Web Marketing Pros

By Peter Roesler

President, Web Marketing Pros

Keyword cannibalization occurs when excessive use of a keyword leads to pages on a site competing against one another in search engine results. When too many pages are specifically targeted to certain keyword, search engines will only index a certain number of pages, meaning content on the skipped pages will not be used in search engine results.

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