SEO Terms – Google Dance

Peter Roesler, President - Web Marketing Pros

By Peter Roesler

President, Web Marketing Pros

Google Dance refers to the period when Google makes major updates to their index and creating new caches of pages in their index. These updates to the index greatly affect search engine page results. In the past, this happened at regular intervals throughout the year. Currently, Google uses a system of continuously updating their indexes and caches, so search engine page results can vary throughout the month. However, whenever the Google Dance does occur and the index has a major update, results can change widely.


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