A Free website marketing tool offered by Google to website owners. Google Analytics calculates reports and graphs, showing website owners a complete readout of all visitors to their website. Google Analytics generates web traffic reports and most popular keyword search queries. Google Analytics tallies statistical reports and graphs and gives precise website visitor demographics. It also calculates how much time each visitor spent on the website, the average time spent on each website page, bounce rate, the effectiveness of a company’s Ad campaigns (online and offline), and more.