SEO Terms – Fold

Peter Roesler, President - Web Marketing Pros

By Peter Roesler

President, Web Marketing Pros

In SEO, the Fold of the website refers to the portion of the site that can be seen by the user without having to scroll or click on the site. The most important information on a webpage should be above the fold so it is more accessible to search engines and visitors to the site. The term originated with newspapers, where once folded and stacked for retail sales, only the part that was “Above the Fold” is easily viewable to consumers.

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