SEO Terms – Exact Match Relationship

Peter Roesler, President - Web Marketing Pros

By Peter Roesler

President, Web Marketing Pros

seo-broad-matchAn Exact Match Relationship is keyword that is word-for-word match of the user’s search term. Trying to establish an Exact Match Relationship is an effective way to reduce competition for search engine results and to target specific demographics. Because of issues of keyword density, Exact Match Relationships work best when the copy is long enough use a long-tail keyword multiple times without sacrificing readability.


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