SEO Terms – Doorway Page

Peter Roesler, President - Web Marketing Pros

By Peter Roesler

President, Web Marketing Pros

seo-broad-matchA Doorway Page is a page that is designed to rank highly in search engine results for a specific keyword and then redirects the searcher to another page. Doorway Pages may be part of a legitimate marketing technique or A/B Testing, but search engines frown on them as they can be used for cloaking or directing searchers to pages that aren’t related to keywords in the SERP.


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