SEO Terms – CPA (Cost Per Action)

Peter Roesler, President - Web Marketing Pros

By Peter Roesler

President, Web Marketing Pros

Cost Per Action is an online advertising/marketing system where the advertiser pays the website owner for each time visitors do specific actions after clicking on an advertisement. The required action is defined by the advertiser and can include actions such as buying a product, signing up for a newsletter, or requesting information for services. Such systems can also be described as Cost Per Acquisition, Cost Per Transaction, or Affiliate Marketing.

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