SEO Terms – Content Marketing

Peter Roesler, President - Web Marketing Pros

By Peter Roesler

President, Web Marketing Pros

Content Marketing is a generic term for a business strategy that builds clients by offering them information and articles that motivate the customer to make a profitable action (e.g. buying a product or service or clicking on pay per click ads featured with the content). Content marketing is advantageous because it builds brand loyalty, encourages user to check back often for new content, and can be used to generate new leads and prospects when users share the content with their friends.

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