SEO Terms – Click Fraud

Peter Roesler, President - Web Marketing Pros

By Peter Roesler

President, Web Marketing Pros

Click Fraud refers to any system, whether done by humans or computers, that automatically clicks on Pay Per Click ads on a website to increase the revenue of the site or to maliciously deplete the budgets of advertisers who place the ads. Engaging in click fraud can lead to severe penalties from advertisers and possible legal action.


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