SEO Terms – Broken Link

Peter Roesler, President - Web Marketing Pros

By Peter Roesler

President, Web Marketing Pros

broken-linksAlso known as a dead link, a Broken Link is a hyperlink that doesn’t connect to its intended target. This can be because the target page has been taken down or the link is misspelled. Broken Links on a website will not negatively affect their search engine results, as broken links are a part of the landscape of an ever-changing web. However, Broken Links significantly reduce a site’s usability and makes the site look poorly maintained.

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