The Bounce Rate of a webpage measures the percentage of visitors who visit the page and then leave the website without visiting a second page. In general terms, a high bounce rate is assumed to be bad, because it suggests the visitor did not have their expectations met. What constitutes a high bounce rate varies depending on the type of site and content (e.g. a page with a news article will have a higher bounce rate since the reason people visited the site would’ve been to read the article).
