SEO Terms – Behavioral Targeting

Peter Roesler, President - Web Marketing Pros

By Peter Roesler

President, Web Marketing Pros

Behavioral Targeting is an internet marketing tool that allows the advertisers to target users based on their browsing habits. Though the data is collected anonymously, by using cookies or other technologies, unique web experiences can be created for each user based on their age, gender, how they react to things in their online environment or many other factors.

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