Sometimes referred to as an “incoming link” or “reciprocal link”. Back links are links from other websites that bring people to your website. If you want to know how many back links you have (that direct website traffic from other sites to your site), just type in the name of your company or other keywords. Every link that’s not set up by you or your company is a backlink. If you want high SERPs rakings (meaning you’ll come up higher on a list when people are using Google to look for a company with your services), then you want to have a good number of backlinks. The number of back links has a clear influence on how high you are ranked by Google and other search engines.