SEO Terms – Analytics

Peter Roesler, President - Web Marketing Pros

By Peter Roesler

President, Web Marketing Pros

Analytics refers to various measurements of the traffic of a website that can be used to help website owners better manage their sites. Analytics are a powerful tool in SEO because the data shows the behavior of visitors of a site such as the internet searches that brought them to the page, how much time they spent on a particular page, or what page did they visit before leaving the website. The free program Google Analytics is a popular analytic program but others exist.

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