SEO Terms – A/B Testing

Peter Roesler, President - Web Marketing Pros

By Peter Roesler

President, Web Marketing Pros

In SEO, A/B Testing refers to comparing the effectiveness of two versions of a web page to see which version produces more responses and a higher sales conversion rate.  A/B testing helps to show which variable (layout, content, imagery, etc.) has the greatest influence on sales behavior and web traffic.

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