Everyone knows that you need good content to get traffic and sales. And we also know that your content needs to have a good mix of appropriate keywords in your niche so that you get visibility in search engine results. But there is quite a bit more that you can do in the content area to boost your visibility in Google and other search engines.
If you put a good amount of quality content on your site, that is great, but if you do not update it, that is bad. You should set up a marketing campaign that is ongoing, which features a regular content update calendar. This will ensure that you are putting content that is both timely and relevant on your site every day or week.
This means that you are going to need to understand your users and site visitors. What sort of content are they going to be looking for at different times of the month or year? You should think about how your content might be updated depending on the season, or around holidays. Think about any hot topics that are coming up in your market, and any new products or possibly new regulations that are affecting your market. You should gear your content towards timely topics that your visitors will find interesting. This is where a good editorial calendar again can really be your friend. That way you will have a plan in front of you that tells you what sort of content you need to come up with in the near future.
As you are adding more content to your site, Google will take notice. Search engines particularly like content that is fresh and relevant to your market. Studies indicate that with regular content updates, you site is going to be crawled more.
Other nifty things that you can do with fresh content updates to benefit your site include:
- Blog syndication: You should try to give your content to other blogs in your niche. Do a few searches for blogs in your market and offer to guest blog for them. This can give you some great backlinks.
- Marketing by social media: Use fresh content to build your social media initiatives on Linkedin, Twitter and Facebook. This will boost your site because the search engines use an algorithm that ranks your site by social popularity.
Google+: Sharing content via Google+ helps your placement on Google.
